We seek to amaze this week here this week at the Ideal Wine Company, by showing you how wine can help you live like Christian Grey and Anastasia Steele.
Lifestyle is Common Advertising Trope
Through our role of providing quality fine vintages at prices that won’t break the bank, the Ideal Wine Company has come to understand the marketing techniques that are often employed to sell luxury vintages.
One of those is the lifestyle – a common advertising trope, which suggests that if you buy the product in question, it will somehow make the life you live more luxurious. Common though it is, this trope has really been taken to the extreme with the rise of Fifty Shades of Grey Wine.
The Fifty Shades of Grey Wine
Yes, you read right. The erotic novel that has gripped the imagination of housewives across the globe has its own wine brand now. It promises to help you live like the novel series’ protagonists, Christian Grey and Anastasia Steele.
The wines that categorise the brand – Red Satin and White Silk – are reported to be personally blended by the novels’ author, E L James. Furthermore, they are billed as a perfect blend of naughty and nice, but what are you actually in for when you try a Fifty Shades of Grey Wine?
What are you in for when you try a Fifty Shades of Grey Wine?
According to the website, the Red Satin is ‘a decadent red blend of Petite Sirah and Syrah with flavours of black cherry, cocoa powder, creamy caramel and vanilla, leather and clove spice.’
The White Silk, meanwhile, is billed by the website as ‘a delicate yet rich white blend of Gewürztraminer and Sauvignon Blanc,’ with flavours including ‘floral aromatics of lychee and honey, tempered by flavours of crisp grapefruit, mineral and lush pear with a faint hint of butterscotch.’
Wine Plays an Important Role in Fifty Shades of Grey
Sounds fascinating to be sure, but how can it help you live like you’re a character from Fifty Shades of Grey? Well, the woman herself answers that on the Website too, saying:
“Wine plays an important role in Fifty Shades of Grey, reflecting the sensuality that pervades every encounter between Anastasia and Christian.” She went on to add that “I hope all of you curl up with a glass to savour the romance and the passion.”
Injecting a Touch of Luxury into Everyday Life
Whether the vintages available live up to that description, only time will tell, but this whole idea does tell us something about fine wine. It really does have the potential to lift our spirits and inject a touch of luxury into everyday life.