When it came to the attention of Ideal Wine Company that famous people have recently been taking baths in wine, we can’t say that we weren’t slightly bemused.
So what is vinotherapy?
OK… – so this isn’t a recent development. In fact, the rich and famous have been the leading proponents of bathing in wine – or vinotherapy as it is known – for about twenty years or so.
You may be surprised to hear vinotherapy is a thing, but it is. It even has its own Wikipedia page!
Vinotherapy is process where residue of wine is soaked into the skin as a form of beauty therapy.
The idea goes that grape seeds, stems and skins – essentially everything that doesn’t go into the wine – contain high quantities of powerful antioxidants, minerals, and vitamins, all of which have a positive effect on the well-being of the skin.
Who has been doing it?
Now that we know a bit about the process, you’re possibly wondering which celebrities have recently had vinotherapy.
Famous people who have recently been reported to have been undergoing this unique treatment include NBA star Amar’e Stoudemire, who recently posted a photo of himself online enjoying his more than unconventional bath.
Stoudemire, who has had a long history of sporting industries, believes that the process left him feeling a lot better as well as helping his red blood cell circulation.
What are the supposed health benefits?
Regular readers of our blogs could probably guess the factor which supposedly offers such amazing health benefits. Ideal Wine Company has frequently blogged about resveratrol in the past and it purported health benefits continue to be widely debated.
It has been argued by some that resveratrol does all kinds of things – from curing cancer to helping with acne. Known as the so-called ‘French wine paradox’ the health effects of wine have long been debated by the world’s press. This much contested hypothesis ensures that there is no sign of the debate dying down any time soon.
Although all this makes for an interesting headline, as a seller of luxury drinks, Ideal Wine Company will (for now at least) stick to enjoying a glass of wine in the traditional way.