New figures have shown that Australians are ditching beer for wine in droves. At the Ideal Wine Company we’re not surprised; you can find some fantastic vintages in the land down under!
The rise of Australian wine making
Australia has become one of the world’s premier wine-making hotspots. Regions in the south of the country such as Queensland, New South Wales and Tasmania have developed reputations for producing world class wine grapes including Shiraz, Cabernet Sauvignon, Pinot Noir and Sauvignon Blanc.
Australians are deserting beer
This clashes with the ‘bloke’ stereotype that has governed how people across the world have viewed Australians for decades. Beer is key part of this stereotype. More often than not, images of Australians in the media are accompanied with ice cold cans and ridiculously large pint glasses.
Yet recent figures from the Australian Bureau of Statistics show that beer consumption hit a 50 year low down under in 2013-2014. According to the Guardian Louise Gates, the Bureau’s director of health statistics said that “fifty years ago, beer made up three-quarters of all alcohol consumed, but now makes up under half at 41%.”
Australians are embracing wine
In contrast, wine consumption has never traditionally been associated with the land down under. Our favourite tipple is more commonly linked to the citizens of countries that line the Mediterranean.
However times are changing and according to Gates, Australian’s are coming to recognise the fabulous qualities of a good glass of wine. She said that “wine’s share has increased over the same period (2013 – 2014) from 12% to 38%.” Statistics also show that white wine is more popular than red with drinkers in the island nation; Australians consumed 270 million litres of white in 2013-2014, but only 190 million litres of red.
Sample Australia’s finest wines
Are Australians deserting beer for wine because they’re starting to realise that they have a fantastic home-grown supply ready and waiting for them to sample? Who knows? We wouldn’t be surprised if this was the case though; Australian wines are just that fantastic! If you don’t believe us why don’t you buy a bottle of Two Hands Deer in Headlights 2004 from the Ideal Wine Company right now? You’ll see what we’re talking about before you finish your first glass!