Preliminary figures have suggested to the Ideal Wine Company that Champagne sales may have reached new heights last year.
If someone mentions the word ‘luxury,’ many people’s minds turn to Champagne. The protected French sparkling wine is deliciously decadent, and has been associated with the high life for centuries. Despite the rise of its sweeter Italian cousin ‘Prosecco,’ Champagne remains a popular choice for wine enthusiasts around the world.
Figures from trade association Comité Champagne suggest that roughly 308 million bottles of Champagne were sold around the world in 2014; a 1% rise on the year before. According to Decanter, an online drinks publication, the value of global Champagne sales rose from €4.3 billion in 2013 to €4.5 billion the next year.
Newly released figures quoted by The Drinks Business, an alcohol industry news site, suggests that Champagne sales rose to yet greater heights last year. Estimates from news service Reuters indicate that 312 million bottles of the French sparkling wine were sold around the globe in 2015, a 2%-3% increase on the year before.
In terms of value, Reuter’s predictions suggest that Champagne sales grew by 4.4% to hit €4.7 billion throughout the previous 12 months. If these projections are correct then 2015 would prove to be a record year for Champagne in terms of value. It would eclipse the previous record of €4.56 billion set in 2007, just before the global economic crash of 2007-2008 forced consumers to opt for more cost-effective alternatives such as Prosecco.
Analysis of this data suggests that Champagne sales were boosted by a range of prestige cuvée releases, including most notably the Dom Perignon 2006. Last year’s sales were also driven by expanding demand for the French sparkling wine in the US and Japan, as well as a growing appetite for Champagne in Italy, Spain and the UK.
Bruno Paillard, CEO of Champagne company Lanson BCC, noted that French wine sales started to pick up in 2015, after years of decline. Commenting on the release of Reuter’s projections, Paillard said that “France is on a recovery path. Consumers need to enjoy life.” What better way to do so than with a bottle of one of the world’s most luxurious tipples?
Try our Champagne
If these figures prove correct, they’ll show that consumers around the world bought more Champagne (in terms of value) in 2015 than at any other point in history. If you want to see why people love the trademark sparkling wine so much, why don’t you buy the Salon 1999 from the Ideal Wine Company? This stellar vintage will provide you with a drinking experience you’ll never forget!